Job Description

Job Description

Job Description

HSL is Hiring for a Marketing & Design Assistant!

The Marketing & Design Assistant is a hybrid role combining creative graphic design execution with core marketing coordination. This position supports the production of digital and print collateral while also contributing to campaign implementation, property marketing efforts, and visual content management. This role collaborates cross-functionally with the Marketing Coordinator and Graphic Designer to maintain brand consistency, support internal clients, and streamline creative deliverables. The assistant will aid with design templates, digital assets, signage, and event coordination, while helping execute multi-property marketing campaigns.

Qualifications:

• High School Diploma or GED
• Bachelor’s degree in marketing, graphic design or related field.
• One (1) to three (3) years of hands-on marketing and graphic design experience or a combination of education and experience.
• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Canva.
• Familiarity with Yardi, RentCafé, and other property marketing platforms preferred.
• Strong writing, organizational, and communication skills.
• Experience with photography, layout design, and content creation is preferred.

Knowledge, Skills and Abilities:

• Proficient in layout design, typography, and preparing files for print and digital use, with a strong eye for brand styling and visual hierarchy
• Able to manage multiple design and marketing projects simultaneously, prioritizing effectively under tight deadlines

• Strong attention to detail with a commitment to accuracy in both visual and written content
• Familiar with digital marketing strategies, social media trends, and audience engagement techniques
• Collaborative and receptive to creative feedback, with the ability to work cross-functionally across teams
• Creative thinker with strong problem-solving skills, especially in visual communication
• Experienced in managing and organizing brand assets, templates, and creative libraries

Examples of Responsibilities and Duties:

Design Production & Content Creation:

• Design print and digital marketing materials including flyers, signage, social graphics, and property assets
• Assist with building branded templates and layouts for recurring campaigns
• Coordinate with print vendors to prepare and submit press-ready files
• Edit photography, video and visual content to improve asset quality to HSL standards
• Track and report on the performance of visual assets (e.g., social media graphics, digital ads) to guide creative direction

Campaign Support & Marketing Execution:

• Support rollout of marketing campaigns across portfolio properties
• Collaborate with the marketing coordinator and graphic designer to deliver on-brand creative materials and promotional collateral
• Assist with internal requests from property teams for custom marketing needs
• Maintain inventory and coordinate distribution of printed marketing materials and swag
• Collect and analyze performance metrics for marketing campaigns, events, and outreach initiatives to help evaluate ROI and inform future strategies

Visual Asset & Brand Management:

• Maintain internal asset libraries including logos, photos, fonts, and templates
• Uphold brand consistency across all internal and external visual communications
• Provide support for digital content updates on websites and social platforms as needed

Cross-Functional Collaboration:

• Work closely with Graphic Designer and Marketing Coordinator to align messaging, design, and campaign goals
• Communicate clearly with property teams to fulfill creative requests and ensure timely delivery
• Assist with occasional event support, including collateral and staffing
• Provide creative input and feedback during concept development

Other duties as assigned

Travel and Physical Requirements:

• Frequent need (25% to 35% of the time) to utilize personal transportation to inspect communities in portfolio and surrounding neighborhood.
• Must have valid driver's license and automobile insurance.
• Stand and walk or sit alternatively depending on specific needs of the day. Estimate 60% of time is spent on feet and 40% sitting at desk or driving.
• Have frequent need (33% to 66% of the time) to perform standing and walking activities related to inspecting and presenting property.
• Must meet all physical requirements.
• Constant need (66% to 100% of time) to perform the following physical activities:
  • Writing/Typing
  • Corporate, employee or resident communications
  • Grasping/Turning
  • Telephone, doorknob use

• Finger
• Operation of office equipment

• Have frequent need (33% to 66% of the time) to perform the following physical activities.
  • Bend/Stoop/Squat
  • Pick up litter, filing
  • Climb Stairs
  • Push or Pull
  • Reach Above Shoulder
  • Lift
  • Climb ladder/step ladders

HSL Asset Management LLC. Is an Equal Opportunity Employer and does not discriminate based on race, color, religion, national origin, sexual orientation, gender, pregnancy, age, disability, or any other protected classification under federal or state law. Reasonable accommodations may be made for persons with disabilities.

HSL Asset Management LLC. emphasize a team approach and expects every person to perform any reasonable task or request that is consistent with fulfilling company objectives and will conduct all business in accordance with HSL Asset Management's policies and procedures, Fair Housing, Americans with Disabilities Act, and all other compliance laws pertaining to apartments.  E-Verify Employer.

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